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Devon Park @devonships · 2h
Tried your “one metric per launch” rule on our last release. Signups up 31%. How do you pick the metric before you have data?
Writing in your voice…
Guess first, then check it in week one. I pick the step people quit at most in the demo, measure only that, and swap it if it doesn’t move after 7 days.
Your month, explained in one sentence.
Every post against your own usual. Every new follower traced to what brought them.
You gained +212 followers in 30 days. Replies to bigger accounts brought 131 of them. Views dipped on weekends, when you posted nothing.
Followers
1,284 +212
Posts
26 +8
Views
184K +64%
Engagement
4.1% −0.3
Where new followers came from
Each day against your usual
worse no post better
Write like you. Just faster.
Drafts in your voice. Rework only the words you select, and see each change before it lands.
I rewrote our onboarding 4 times this year. The version that worked was the one I was embarrassed by. Three screens, no tour, one question.
Make it punchier · on the selected words
The version that worked was the one I was embarrassed by. The one that worked embarrassed me.
Rework the selection
Fix grammarMake it punchierAdd a detailMore concreteShorterTranslate to EnglishYour voice
Short sentences, numbers up front, no hashtags. Learned from your 40 best posts.
times its author's usual
Find what's actually breaking out.
Posts in your niche, ranked by how far they beat their author's usual, and why.
Lena Ortiz@lenaux
I audited 50 SaaS onboarding flows. 41 asked for a credit card before showing any value…
Why it worked: Hook with a hard number, then the uncomfortable pattern
Kofi Mensah@kofi_codes
21 months ago I quit to build a tiny tool. This morning it crossed $20K a month. What actually moved it:
Why it worked: A timeline, a milestone, a list people can save
Rita Alves@ritaonline
Stop writing threads. Write one post a day that someone would screenshot.
Why it worked: A short contrarian line under 120 characters
A week that fills itself.
Set your best times once. Drafts drop into open slots, and quiet days show up before they happen.
Mon
09:00
How we priced v3
Tue
09:00
The one that worked embarrassed me
Wed
Thu
09:00
Week 3 numbers, quoting Tuesday
Fri
13:00
Ask me anything about onboarding
Sat
Sun · quiet
Devon Park
@devonships · building a dev tools studio
Posts a week
9
Median views
6.2K
Best hour
9–10 AM
Est. earnings
$78/mo
Best posts
Every profile, explained, right inside X.
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